And, for good measure, the rest of the poem's text, and every misspelling of Shakespeare, and every possible association anyone has ever had with summer's days and buds of May. The result is a messy clump of metadata that dwarfs the data in the poem itself. And the more metadata, the more likely that Google (nasdaq: GOOG - news - people ) will bring a user to his or her target within milliseconds of clicking "I Feel Lucky."
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